The expected launch date for The Daily Mail’s hotly-anticipated Irish edition is Monday, February 6.
News filtered through last week that the Associated Newspapers group is booking TV advertising space for the title from the preceding Saturday, February 4 until February 28.
Mindshare is handling the booking, but has refused to disclose any details of it. It is estimated that the campaign is costing €1 million – far more than was spent on promoting the Mail’s...
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