Irish consumption of alcohol advertising rises by a third in H1

Submissions to CopyClear, the independent pre-vetting agency for alcohol advertising in Ireland, increased by a third in the first half of this year.

12th October, 2014
Musicians Garr Cleary and Andrew Hozier at Guinness's Amplify promotion in Dundalk.

Submissions to CopyClear, the independent pre-vetting agency for alcohol advertising in Ireland, increased by a third in the first half of this year.

The agency, formerly Central Copy Clearance of Ireland, received almost 3,000 submissions in the period to June this year, up from 2,200 in the same period in 2014. Beer and cider accounted for the majority (74 per cent), and spirits was the second-largest category (16 per cent).

Seventy-eight per cent of all submissions were created in Ireland,...

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