Irish Broadband announced a major €1 million marketing campaign to the end of 2005. The objective of the campaign will be to demonstrate that wireless broadband from Irish Broadband is the most convenient, flexible and most cost effective for consumers.
The television, press, online and radio campaign features the slogan: “Some things don't work without lines, but our broadband does...”
It is designed to highlight the key advantages of plug-and-play wireless broadband over traditional...
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