Sunday April 5, 2020

Irish Broadband ad is global hit

A quirky, small-budget online and viral advertising campaign created for Irish Broadband has been picked up and forwarded to 126 countries.

11th November, 2006

A quirky, small-budget online and viral advertising campaign created for Irish Broadband has been picked up and forwarded to 126 countries.

Created by online agency Brando, the campaign is called Girlfriend/Boyfriend in a Box and features an interactive chat with Irish actress Orla O’Rourke. It is averaging 1,600 hits a day, according to Brando’s managing director, Darren McGrath.

‘‘As far as I’m aware, it’s the first time interactive film has been used...

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