Gone are the days when middle-class shoppers would turn up their noses at discount retailers, as Lidl and Aldi report higher footfall from this segment than ever before, writes Susan Mitchell.
As the credit crunch bites, the class stigma once attached to shopping in discount stores has been decisively eroded. This is causing the tide to turn against established supermarket giants as many in the coveted ABC1 category switch to shopping at discount retailers, such...
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