Ireland's digital tourism drive is paying dividends
Ireland is second only to Australia in terms of its popularity as a tourism destination on Facebook, despite not making the top 50 destinations in the real world.
Ireland is second only to Australia in terms of its popularity as a tourism destination on Facebook despite not making the top 50 destinations in the real world.
Tourism Ireland's 16 different Facebook pages have a total of 1.58 million "likes", according to a report analysing the role of digital media in promoting tourism internationally. The report by the Ahain Group found that Australia's national tourism authorities were in first place with four million "likes".
A previous report...
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