Ireland Inc’s public image left in tatters

Ireland Inc is in urgent need of an image makeover in the wake of the Rip Off Republic media frenzy.

22nd April, 2006

Ireland Inc is in urgent need of an image makeover in the wake of the Rip Off Republic media frenzy.

That’s the conclusion of a damning new study set to be presented by the media analysis firm, Mediamarket, at this week’s Public Relations Institute Annual Conference.

On the basis of an analysis model called the Corporate Reputation Indicator, Ireland Inc scored an appalling minus 1,364 in terms of its public reputation...

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