Tuesday August 11, 2020

iPhone launch to spark price war amongst operators

Last time Vodafone said no to subsidising a new iPhone on Apple’s terms, consumers fled to operators that offered discounts. It won't make the same mistake this time.

12th September, 2012
Apple is expected to unveil its new iPhone today.

Last time Vodafone Group said no to subsidising a new iPhone on Apple’s terms, consumers across Europe fled to operators that offered discounts and the handset became one of the most popular devices in history.

As Apple unveils a new version of the iPhone today, carriers want to avoid that mistake from five years ago. Vodafone and peers including Telefonica, having started moving away from subsidising smartphones this year in markets such as...

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