iPad gives Danish furniture firm a new dimension

BoConcept, a Danish contemporary furniture franchise with two bases in Dublin, has begun using iPads in-store to market its products better.

15th October, 2011

BoConcept, a Danish contemporary furniture franchise with two bases in Dublin, has begun using iPads in-store to market its products better.

The company’s iPad app, which was 18 months in development, is used to provide customers with a 3D experience of what furniture tailored to their specifications might look like.

Modularity and customisation are key to the company’s furniture, making this kind of technology invaluable, said Barry Rochford, who runs Bo-Concept in Ireland....

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