IP will make for more efficient call centres

The emergence of VoIP has had a radical impact on traditional call centre services. IP call centre technology allows organisations to monitor, direct and distribute incoming phone calls in a much more efficient and customer-friendly manner.

7th April, 2007

The emergence of VoIP has had a radical impact on traditional call centre services. IP call centre technology allows organisations to monitor, direct and distribute incoming phone calls in a much more efficient and customer-friendly manner.

Andrew O’Kelly, managing director of Lan Communications, said that IP (Internet protocol) technology brought a whole new generation of functionality to the traditional call centre.

‘‘With IP call centres, you now have the ability to do intelligent...

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