"It's there, it's all around you. You don't switch it off like the radio, you don't have to choose to engage with it. It's just in your space. Which is nice; it enhances our world."
Joanne Grant's take on outdoor advertising is inextricably aligned with the JCDecaux take: that it can be presented in a manner which is not just clean and effective, but constructive, attractive, even chic.
**Joanne Grant:** managing director, JCDecaux Ireland
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