Swedish design shares the simple, timeless, functional qualities that typify Scandinavian style, yet it embodies several key differences.
Anne Tiainen-Harris, a Finnish-born, Britain-based consultant who specialises in marketing Scandinavian design, sums up what sets Swedish design apart. ''Typical Swedish style is quite homey and warm, distinguished by the use of pale, light, airy wood, the use of clear colours with lots of different shades of blue, soft details and comfort, she says.
''Within Swedish design...
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