Intellectual Property: A strategy for IP protection
Laura Myles, head of IP at [email protected], offers advice on putting in place the right strategy for the protection and exploitation of IP rights.
Intellectual property (IP) rights recognise and reward your creative efforts and inventiveness. They provide a means through which this innovation can be protected - whether by international laws, treaties or registration systems - and commercially exploited. This recognition and reward then encourages the creation of new IP and is fundamental to the protection and proper management of these important rights.
Adopting a strategy for the protection and exploitation of IP rights is important, but adopting...
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