Monday August 10, 2020

Insomnia wide awake

There's a touch of David and Goliath about the challenge facing the Irish coffee market at present.

27th August, 2005

There's a touch of David and Goliath about the challenge facing the Irish coffee market at present.

There's Insomnia, the largest Irish-owned coffee chain, with a respectable turnover of €7 million and 20 outlets.

And then there's Starbucks, the global coffee monster, with 9,000 outlets, €1.6 billion in sales - per quarter - which has just launched a mission to conquer the Irish market.

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