There's a touch of David and Goliath about the challenge facing the Irish coffee market at present.
There's Insomnia, the largest Irish-owned coffee chain, with a respectable turnover of €7 million and 20 outlets.
And then there's Starbucks, the global coffee monster, with 9,000 outlets, €1.6 billion in sales - per quarter - which has just launched a mission to conquer the Irish market.
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