The O2 is no more, and the Point Theatre is becoming a distant memory. Last week, the venue at the centre of Ireland’s very first naming rights deal was renamed the 3Arena, in keeping with the €850 million acquisition of O2 by Three Ireland last year.
The ten-year sponsorship of the Point by O2 began in December 2008; it is approximately half way through the contract.
The sponsorship was incredibly effective for O2, which...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Get a Business Account for you and your team