The O2 is no more, and the Point Theatre is becoming a distant memory. Last week, the venue at the centre of Ireland’s very first naming rights deal was renamed the 3Arena, in keeping with the €850 million acquisition of O2 by Three Ireland last year.
The ten-year sponsorship of the Point by O2 began in December 2008; it is approximately half way through the contract.
The sponsorship was incredibly effective for O2, which...
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