Inside Story: The fight against gender-specific toys

Not all boys want to be pirates, and not all girls want to be princesses, so why are toys so targeted along gender lines? Kira Cochrane reports.

25th May, 2014

Three years ago, while she was on maternity leave, Ros Ball and her partner, James, began a diary of their children's lives. Their daughter Josie was three and their son Clem three months old. They wanted to record the moments when their children were made aware of stereotypes, when they were directed towards a view of the world in which girls and boys inhabit separate, rigid spheres of pink and blue - the first sphere...

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