Inside a start-up accelerator

Ann Hunt is learning that in order to attract customers, her product needs to be ‘sticky’ – and that’s nothing to do with jam.

1st June, 2014

This week has been all about the customer. We are focused on carefully profiling exactly who the customer is for our company – Chasing Returns – and talking to them to make sure we’re solving a problem for them so we can build what we hear into our product. We’ll also use what we hear to make sure our business model is solid. Even at this early stage, we’re testing price points with our future...

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