Innocent has launched a campaign for Age Action with the help of Senator David Norris. The Innocent ‘Big Knit’ campaign aims to get 80,000 little woolly hats knit by the public between now and September. These hats will be worn by 80,000 bottles of Innocent fruit smoothies and sold in shops nationwide from mid September to early October.
For every woolly hat-wearing smoothie sold, Innocent will donate 25 cent to Age Action. The goal is...
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