Inner masochists are shopping around

Consumers appear to be indulging their inner masochist, according to new research. The results of a survey, conducted by an online forum, revealed a preference for cost-saving moves, such as choosing boiled rice over fried and cancelling cable servic

28th March, 2009

Consumers appear to be indulging their inner masochist, according to new research. The results of a survey, conducted by an online forum, revealed a preference for cost-saving moves, such as choosing boiled rice over fried and cancelling cable services despite the fact they can’t afford to go out.

This may also explain the ongoing success of brands such as Ryanair, which offers low fares but charges for anything extra. That’s the verdict of...

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