The Digital Marketing Institute (DMI) has launched Ireland's first "industry-led" Masters degree in digital marketing, in an effort to prompt a more practical, employment-geared focus in the marketing sector.
Chief executive of the institute Ian Dodson said that existing diplomas and degrees were ill-equipped to provide meaningful training to Irish students.
The introduction of the two-year postgraduate degree - available on a part-time basis in Dublin or online - is the first attempt by the...
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