An aspirational rebrand by the Dublin-based digital marketing agency formerly known as Cybercom ended last week after 18 months, 100 name suggestions and the departure of some of its original staff.
Recast as a creative agency and renamed In the Company of Huskies, it joins the ranks of international agencies outdoing one another with monickers such as High Heels and Bananas (Pennsylvania), Kids Love Jetlag (Paris, Shanghai) and Steak (London).
"It isn't QPGR&J," said managing director Jonathan...
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