Image is everything in business presentation

Billy Dixon. Company: Propeller Position: Founder Location: Belfast

6th August, 2005

When image consultant Billy Dixon watches television he sees politicians using the tricks of body language manipulation that he teaches to business leaders across Europe.

“Look at Bush and Chirac,” he said. “After their public disagreements on the Iraq war they both knew their first handshake would be a pivotal image.

“Bush extended his hand across his body, which is a dominant gesture, but Chirac received the handshake and covered it with...

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