IFA rejects cheese junk status

The Irish Farmers Association has challenged the classification of cheese as a "less healthy food" in a review document on the advertising of foods to children.

29th September, 2011
IFA rejects cheese junk status
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The Irish Farmers Association has challenged the classification of cheese as a "less healthy food" in a review document on the advertising of foods to children.

Cheddar cheese has been classified with crisps and most cereals as a less healthy food by the Broadcasting Authority of Ireland, which is calling for submissions on a revised code of advertising to children.

Kevin Kearsey of the IFA said broader issues needed to be considered about the nutritional...

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