IDA’s ‘Irish Mind’ TV series hopes to woo foreign investors

IDA Ireland is taking the battle for foreign investment to a new level with a television series that features former president Mary Robinson and high-profile Irish business people, including Coca-Cola chairman Neville Isdell, Chevron-Texaco chief exe

13th September, 2008

IDA Ireland is taking the battle for foreign investment to a new level with a television series that features former president Mary Robinson and high-profile Irish business people, including Coca-Cola chairman Neville Isdell, Chevron-Texaco chief executive David O’Reilly and Peter Sutherland, chairman of Goldman Sachs.

The investment agency is behind the six-part series, The Irish Mind, which will be broadcast on CNBC World in America and CNBC Europe, with the first programme airing...

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