IAB’s digital drive

IAB Ireland, the organisation that was reformed at the start of this year to promote the digital advertising market, is expanding its membership beyond the publishing sector amid high hopes for growth in 2011.

20th November, 2010

IAB Ireland, the organisation that was reformed at the start of this year to promote the digital advertising market, is expanding its membership beyond the publishing sector amid high hopes for growth in 2011.

New members include advertising agencies Bark, Core Media, Cybercom, Group M, GT Media, I CAN and Ogilvy, a s well as digital agencies Ad2One and Trade Doubler, and sales houses Electric Media and Digitize.

Three new media owners have also come...

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