Nielsen Media Research viewing figures showed viewership of last Sunday's All-Ireland hurling final between Cork and Galway peaked at 955,000. In the Munster region, viewership peaked at 380,000 representing 34.7 per cent of all individuals in the province.
This does not include those people who watched the match in pubs and clubs around the country.
The half-time advertising breaks of last Sunday's game included Guinness, Cadbury's Dairy Milk, Vodafone, The Irish Times and Bulmers cider.
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