HSE to air real-life anti-smoking films

Tomorrow evening, TV audiences will see three hard-hitting films with an anti-smoking message from the HSE.

31st December, 2011
HSE to air real-life anti-smoking films
New HSE campaign

Tomorrow evening, to mark New Year's Day, the Health Service Executive will broadcast three short films that expose the reality of losing a loved one to a tobacco related disease.

Part of the HSE's QUIT initiative, the message is a stark one; that one in two smokers die of a tobacco-related illness.

The HSE hopes the ads will spread virally after they are seen on television.

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