Thursday February 27, 2020

How to take on social media - and win

Any retail company with a large number of customers feels the wrath of a minority from time to time. It's inevitable and is one of the prices of doing business.

2nd June, 2012
Calls to customer helpdesks have reduced as companies use social media more.

Any retail company with a large number of customers feels the wrath of a minority from time to time. It's inevitable and is one of the prices of doing business.

Traditionally, an angry customer would simply ring up and scream at an operative. In a rare, worst-case scenario, they might have a letter of complaint published in a newspaper or be featured on a radio show.

Today, with trending Twitter memes and social media tantrums,...

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