How to score with business intelligence

A clear understanding of your company's aims and resources are vital if you are to make business intelligence work for you, writes Gordon Smith

6th March, 2010

Sport seldom fails to provide useful analogies for understanding those tricky areas where business processes and technology meet.

For business intelligence (BI), read football.

The league table will tell you the basics: games won and lost, points accumulated, goals for and against. But the real explanation for those results lies in the raw data in every match: tackles won, passes made or the distance covered by players.

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