Tuesday March 31, 2020

How to keep the customer happy

Keeping existing clients happy is a priority as it gets harder to clinch new deals, writes Connie O’Toole

21st March, 2009

The old saying ‘the customer is king’ has never been more true, with businesses going back to basics to retain customers and strengthen their client base.

‘‘Businesses are really focused in on customer service now and they see customer relationship management (CRM) as a way to achieve this,” said Greg Anderson, global general manager, GoldMine, Front Range Solutions.

‘‘It’s a lot cheaper to retain existing customers than to go out...

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