How to get ahead on Twitter

Two little known businesspeople have amassed big followings on Twitter. Adrian Weckler asked them how they did it

15th January, 2011

Who is Ireland’s modt popular tweeter?

If measured strictly by followers, it is celebrities such as Dara O’Briain (284,000 followers), Jedward (150,000) and The Script (211,000).Outside show business, the numbers are far more modest: a following of 10,000 is considered to be substantial.

Two little-known small business owners, however, have managed to send their Twitter followings into the stratosphere.

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