Saturday June 6, 2020

How the World Cup can help our investment strategies

There are many marketing lessons to be learned from the tournament, writes Matthew Lynn

17th July, 2010

Some people might think the hours you spent over the last month sitting around, drinking beer and watching the World Cup being played in South Africa was a waste of valuable time.

Of course, they are wrong.

Between cries of ‘‘no way was that offside!” in front of the television, some of us have been carefully constructing an investment portfolio that will make us a fortune in the next year.

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