How the net can snare voters for Obama

Clever use of social media could be the deciding factor in the race for the US presidency, writes Cillian Barry.

13th September, 2008

Clever use of social media could be the deciding factor in the race for the US presidency, writes Cillian Barry.

Barack Obama’s success in winning the Democratic nomination for the US presidential election in November proves that the internet is quickly becoming the most powerful mass medium. Whether he wins or not, advertisers can learn valuable lessons from Obama’s digital strategy.

The Obama campaign can be compared to a new product...

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