Wednesday October 28, 2020

How London won the Olympics

On July 6 last year, David Magliano pulled off one of the biggest marketing coups of the decade when he helped to secure the 2012 Olympics for London.

21st October, 2006

He outlined his experience last Friday to marketers gathered at the West in Hotel, Dublin, as part of Marketing Network’s Intellectual Pioneer series.

For Magliano, the Olympic journey began in 2004 when he joined the bid team headed by former athlete and Conservative politician Sebastian Coe. Raising finance for London’s bid was Magliano’s first task.

‘‘For the companies that were involved, it was more a leap of faith than a...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 9 months ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 5 years ago