Friday September 25, 2020

How Lego put itself back together

Brick by Brick: How Lego Rewrote the Rules of Innovation by David Robertson with Bill Breen. Random House Business Books, €16.35. Reviewed by Kevin Power.

13th July, 2013
Brick by Brick may not tell the most thrilling of corporate turnaround stories, but it is energetic and full of absorbing detail.

Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry

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Lego - the name comes from the Danish for "play well" - has been manufacturing toys since 1932. But it wasn't until 1949 that the family-owned company began to produce the "automatic building bricks" that would eventually be refined into the durable, interlocking Lego piece. The first "automatic building bricks" had a problem: they stacked on top of one...

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