Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Lego - the name comes from the Danish for "play well" - has been manufacturing toys since 1932. But it wasn't until 1949 that the family-owned company began to produce the "automatic building bricks" that would eventually be refined into the durable, interlocking Lego piece. The first "automatic building bricks" had a problem: they stacked on top of one...
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