How I started: Lessons in Entrepreneurship

Frozen yogurt maker moo-ving in the right direction

27th July, 2014

Joanna Lovegrove established Chilly Moo in late 2011 with her friend Clare Holman. The company sells a range of healthy frozen yogurts and employs four people, two part-time.

The idea came about as a result of our young children’s ongoing demand for ice-cream. Clare and I, tired of their constant pestering, decided to take a serious look at a healthier solution to sugary, fat-laden ice-cream. We asked ourselves what had happened to frozen yogurt, which we...

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