Saturday October 31, 2020

How businesses can achieve goals

A new book aims to allow businesses to unlock the secrets of top sports professionals and apply them to their own situation, write Paolo Guenzi and Dino Ruto.

24th August, 2013
Marcello Lippi lifts the World Cup after his Italian team defeated France on penalties in the final in Berlin in July 2006. Photo: Getty

Sport can certainly use some managerial know-how and, by the same token, managers have a lot to learn from the world of sport. We set out to discover if team management models typically used in traditional businesses can be transferred to sports teams, and vice versa. Simply put: what can business executives and sports coaches learn from each other?

We talked to 13 professional coaches, each with an exceptional and unique personal story, replete with...

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