Household brands continue to opt for low-budget TV ads

Television advert prices are at their lowest levels in years, having dropped dramatically in 2009 and continued their decline last year.

14th May, 2011

Television advert prices are at their lowest levels in years, having dropped dramatically in 2009 and continued their decline last year.

So why are ad breaks not awash with new advertisers?

Stephen Quinn, creative director at advertising agency Atomic has concluded that it’s still too expensive for many firms to go on TV, even for household names.

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