Hopscotch goes for international growth
PR agency Hopscotch Europe In One is keen to expand its multinational PR reach in Ireland and further afield, writes Siobhán Brett.
The availability of strong, highly-skilled multicultural talent was what originally attracted the establishment of PR agency Hopscotch Europe In One to Dublin in 2006. Since then, the agency's 'exotic' workforce has worked with 55 clients in 46 different countries, but has yet to get through to the Irish market, according to chief executive Patrick Frison-Roche.
"Instead of having people in every country, we brought people from every country here," Frison-Roche said. "Multinational PR is very territorial in the...
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