Honest day's work pays off for Dynamo

The eye-catching packaging for the new Honest Crisps range earned Tayto and graphic design agency Dynamo the grand prix at the recent McGowans Irish Design Effectiveness Awards (IDEA).

“Their design altered the shape of the Irish snacks market. The Honest range broke new ground as a healthier alternative, breathing a breath of fresh air into an already competitive market,” said the awards' judges.

Other winners included the Limerick-based Designer, ink. It picked up ...