Honda ad looks to hit right note

Wieden & Kennedy, the creative team behind Cog, Honda’s award-winning 2003 advert, has raised the bar again with Honda’s latest commercial for the new Civic.

The two-minute advert shows a 60-person choir imitating the sounds experienced when driving the Civic, from vocalising the sound of driving over gravel to mimicking the sound of moving windscreen wipers and electric windows.

Matt Gooden, one of the creatives behind the Cog advert, was also behind the ...