With sales of pinot noir up 22 per cent in the US and 10 per cent in Britain, it is clear the wine is experiencing the Sideways effect.
The unexpected winner of best screenplay at this year's Oscars, Sideways is a sophisticated comedy about midlife crisis, ambition, wine and the meaning of life.
The film is set against the backdrop of California's thriving fine wine country, and all of life's ills and joys are examined through the...
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