High-quality media will have the edge

Media-owners with high-quality content will have a real edge in a world of rapidly converging media, according to James Nebenzahl, a director of OMD, who spoke last week at a Marketing Institute of Ireland event.

27th January, 2007

Media-owners with high-quality content will have a real edge in a world of rapidly converging media, according to James Nebenzahl, a director of OMD, who spoke last week at a Marketing Institute of Ireland event. And marketers should not fear the changes that are affecting media, because there will still be plenty of opportunities.

‘‘In the next five years, things are going to be very different,” Nebenzahl said. ‘‘We will be dealing with new kinds...

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