Hickie goes for the conversion Ex-rugby star backs alcohol ban

Hickie goes for the conversion. Ex-rugby star backs alcohol ban.

22nd June, 2014
During his career Denis Hickie was involved in alcohol promotions, but is now seeking to rebalance things' Picture: Inpho

Former Irish rugby player Denis Hickie is putting himself at loggerheads with his former IRFU employers by pushing for a ban on alcohol sponsorship.

The stalled plan to phase out alcohol sponsorship of sport by 2020 is being opposed by the IRFU as well as the GAA and the FAI. The IRFU says the sponsorship generates €9 million annually.

Hickie met TDs and senators this week at a private briefing in Leinster House to build political...

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