Heineken wins Volvo Ocean Race 'pouring rights'

Heineken Ireland has won the 'pouring rights' to the finale of the Volvo Ocean Race, which takes place in Galway next summer and which is expected to attract 200,000 visitors a day for eight days.

13th November, 2011
David Forde, managing director, Heineken Ireland, and race legend Jerry Kirbyn at The Radisson Hotel Galway for the announcement of Volvo Ocean Race Sponsorship pouring rights Photo: Boyd Challenger

Heineken Ireland has won the 'pouring rights' to the finale of the Volvo Ocean Race, which takes place in Galway next summer and which is expected to attract 200,000 visitors a day for eight days.

David Forde, managing director of Heineken Ireland, said increasing pressure on the hospitality industry has made deals like this important to the company.

"Between 60,000 and 80,000 people are employed in the hospitality sector in Ireland. Now more than ever, the...

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