Wednesday October 28, 2020

Healthy approach pays off

Jawbreakers, Eyepoppers and Mr Freeze pops: the Zed Candy product list doesn’t sound like the healthiest around.

28th January, 2006

Jawbreakers, Eyepoppers and Mr Freeze pops: the Zed Candy product list doesn’t sound like the healthiest around.

But the Kilcock-based firm, which ships confectionery for children to 30 overseas markets, is well aware of modern parents’ concerns about what their children eat and has quadrupled sales of one of its core products as a result.

After 18 months of research, supported by Bord Bia, Zed Candy two years ago launched a mostly fruit...

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