Healthy approach pays off

Jawbreakers, Eyepoppers and Mr Freeze pops: the Zed Candy product list doesn’t sound like the healthiest around.

28th January, 2006

Jawbreakers, Eyepoppers and Mr Freeze pops: the Zed Candy product list doesn’t sound like the healthiest around.

But the Kilcock-based firm, which ships confectionery for children to 30 overseas markets, is well aware of modern parents’ concerns about what their children eat and has quadrupled sales of one of its core products as a result.

After 18 months of research, supported by Bord Bia, Zed Candy two years ago launched a mostly fruit...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago