Shoppers will be greeted by tens of thousands of behatted bottles of Innocent smoothies in shops nationwide from tomorrow.
Knitted by volunteers recruited during a six-month drive, 25 cent from the sale of each behatted smoothie will go to the Age Action charity. A minimum donation of €20,000 has been promised.
The sale is to be accompanied by a personalised and localised advertising campaign, called ‘Hats off to you’.
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