Hasbro's big hope for 2012: a high-tech Furby

The Furby, a toy that was a big hit in the 1990s, has been redesigned for the iPad generation, after a massive product development project by maker Hasbro

10th October, 2012
Furby: the toy with its own "personality"

In early 2011, Hasbro Chief Executive Officer Brian Goldner convened a team of designers, engineers and marketers to figure out the Next Big Toy.

They asked themselves a simple question: “What’s the most alive thing a toy can do?”

After eight months of prototyping and kid focus groups, they had their answer: Furby, the cuddly robot that seems to develop a personality as you play and was one of Hasbro’s biggest-ever hits...

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