Hasbro's big hope for 2012: a high-tech Furby
The Furby, a toy that was a big hit in the 1990s, has been redesigned for the iPad generation, after a massive product development project by maker Hasbro
In early 2011, Hasbro Chief Executive Officer Brian Goldner convened a team of designers, engineers and marketers to figure out the Next Big Toy.
They asked themselves a simple question: “What’s the most alive thing a toy can do?”
After eight months of prototyping and kid focus groups, they had their answer: Furby, the cuddly robot that seems to develop a personality as you play and was one of Hasbro’s biggest-ever hits...
Subscribe from just €1 for the first month!
Exclusive offers:
All Digital Access + eReader
Trial
€1
Unlimited Access for 1 Month
*New subscribers only
Annual
€200
€149 For the 1st Year
Unlimited Access for 1 Year
Quarterly
€55
€42
90 Day Pass
2 Yearly
€315
€248
Unlimited Access for 2 Years
Team Pass
Get a Business Account for you and your team
Related Stories
The year in review
The best writing and and the biggest stories of 2019 from the Business Post
Newsround: What Thursday’s papers say
Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals
More cycle routes, expansion of Luas to Bray and new bus network proposed
Greater Dublin Area draft Transport Strategy published