Hard head needed for exporting
Regardless of the reasons why you decide to start exporting, you'll need to make a number of clear decisions when selling overseas for the first time, writes John Whelan.
Deciding on expanding your sales into foreign markets needs a clear business decision process. You have to know that you and your staff can handle the added complexity of foreign market selling.
You need to ensure you do a detailed sales projection based on market research, and then follow up with a detailed financial budget. There are many different reasons why a business might choose to expand overseas - perhaps it wants to reduce its...
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