Half of British people own a smartphone

Nearly half of Britain’s population now owns a smartphone but Apple's share of that market is slipping.

1st November, 2011
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Nearly half of Britain’s population now owns a smartphone, according to a report in today’s Guardian.

The research from Kantar Worldpanel ComTech shows that Google's Android accounts for the operating system on half of Britain’s smartphones, with Blackberry and Apple’s iPhone accounting for 22.5 per cent and 18.5 per cent respectively. Apple has seen its share of sales fall from 33 per cent to 18.5 per cent, the research showed.


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